Whats remarkable to me is those who aim to only achieve knowledge in one field. There is something inspiring about these people because of their devotion but it may be counter productive to accomplishing professional goals and really making a difference.
Instead, what I strive for, as do some other entrepreneurs, is a balance of knowledge in all subjects.
It is perfectly fine (and a good idea) to be really, really good at something. But the problem with having knowledge in only one field is that you are putting boundaries on your success and the success of your venture.
Having knowledge in several subjects has a lot of great benefits that will lead to your success as an entrepreneur.
Seeing the Big Picture
My theory of intelligence (a mixture of several theories I have studied) is that it is formed—not by having specific knowledge in something—but instead, in having an understanding of the connectivity of everything.
When you have a good amount of knowledge (maybe not enough to be called an expert) in several fields, you are better able to put all the pieces into the big picture. There is a state of clarity that comes along with universal knowledge.
Creating Great Ideas
One track mindedness is no way to live as a professional. Through seeing the big picture it is easier to understand people, what they want and need, how you can create it and what needs to be done to make it happen.
If my mind worked solely as a artist, I would not be able to generate websites and designs suitably for other people’s businesses and their target markets. Having general knowledge of all types let me see my clients objectives more clearly and how I can help them accomplish them.
Making the Right Impression
Personality is important in your interaction with others. People hunger greatly to be with like-minds and feel that great personal connection. If you are crafted in many fields and understand things as a big picture, conversations will flow better and you will be able to reach a larger group of people.
This does not just hold true with individual conversations. As they say “Marketing starts with the customer… and ends with the customer.” You can use your general knowledge base to understand your customers and let your customers understand you as a person and company. People seek these same connections with businesses as they do with people.
What kind of knowledge do you have? Do you think it would be beneficial to dabble with other subjects? How could it improve your business?
Photo by visualpani
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